There were a few articles in the news lately about "pinkwashing": slapping a pink Breast Cancer Awareness Month ribbon on a product to make it sell better. One story in the Ottawa Citizen, Pink Fatigue describes the difficulty some groups face with the many caveats placed on the amounts given in these campaigns, and that money needs to go towards prevention, not just treatment. It's a controversial topic that I won't wade into too deeply.
Except to post this photo of the same issue covered last year.
I wonder if there was any effect on Telus' "Go Pink" campaign after the ad was placed right next to an article decrying just those types of ads!